Jesseca Lane
Brand & Marketing
Connor Patterson
Co-Founder
Evan Shoemaker
Head of Product

The basics of expense management for small businesses

Are you a small business owner who is tired of feeling like you're drowning in paperwork? Do you ever feel like you don't have a good handle on your finances? If so, then this blog post is for you. We'll be discussing the basics of expense management for small businesses, including tracking income and expenses, creating a budget and managing cash flow, and tax planning. We'll also provide some tips on financial planning and securing financing. By the end of this blog post, you'll have the tools you need to take control of your finances and grow your business. 

Expense management is the process of tracking, categorizing, and analyzing your business's expenses. This includes everything from rent and utilities to office supplies and marketing costs. Effective expense management is essential for any small business that wants to stay afloat. It can help you save money, improve cash flow, and make better financial decisions.

There are many different ways to manage expenses, but the most important thing is to find a system that works for you and stick to it. With Palm, once you connect your accounts, we’ll automatically track your expenses for you and give you insights on where to save. Goodbye, spreadsheets and notebooks. 

In addition to tracking your expenses, it's also important to categorize them so that you can see where your money is being spent. This will help you identify areas where you can cut costs and make better financial decisions. Palm will help you categorize your expenses based on type, and show you where you spend the most. 

For example, if you see that you're spending a lot of money on marketing, you may want to consider cutting back on some of your marketing campaigns or finding more cost-effective ways to market your business. Palm will alert you to where you are over-spending or in some cases, being double-billed.

Finally, it's important to analyze your expenses regularly so that you can see what's working and what's not. This will help you make adjustments to your budget and ensure that you're spending your money wisely. Palm gives you free weekly expense insights directly to your phone, so you can focus on what matters most. 

Tracking income and expenses

Tracking income and expenses is the cornerstone of financial management, providing invaluable insights into the lifeblood of your business. It empowers you to make well-informed decisions, ensuring your business thrives rather than merely survives.

Numerous methods exist to track income and expenses, each tailored to different preferences and levels of complexity. AI tools like Palm streamline financial management once you connect your accounts, allowing you to focus on growing your business.

Effecting expense tracking is key. Diligence in recording every transaction, no matter how small, paints a clear picture of your business's financial landscape. This clarity empowers you to identify areas for cost reduction or revenue enhancement, ultimately driving your business toward sustained success. With Palm, your expenses are monitored so the guesswork is removed.

Tracking income and expenses is not merely a chore; it's an investment in your business's future. Embrace it as an opportunity to gain control of your finances and steer your business toward prosperity.  

Creating a budget and managing cash flow

A budget outlines your projected income and expenses for a specific period, usually a month or a year, while cash flow management ensures that you have enough money to cover your expenses as they come due.

To create a budget, start by tracking your income and expenses with an AI tool like Palm. This will give you a good idea of where your money is going and where you can cut costs, without you having to do anything. Once you have a good understanding of your income and expenses  Palm will provide you with benchmarks from businesses like yours, so you can create a budget that allocates your money to different categories, such as rent, utilities, salaries, and marketing. 

Once you follow your budget recommendations, it is important to manage your cash flow to ensure that you have enough money to cover your expenses. This means tracking your income and expenses on a regular basis and making adjustments to your budget as needed. With Palm, you can automatically track your account activity and have updates sent to your phone.

By following these tips and using an automated tool like Palm, you can create a budget and manage your cash flow effectively, which will help you save money, improve your financial health, and achieve your business goals.

Tax planning for small businesses

Tax planning is a crucial aspect of small business finance, as it can help you minimize your tax liability and keep more of your hard-earned money. Here are a few key tax planning strategies for small businesses:

1. Choose the Right Business Structure: The legal structure of your business can have a significant impact on your taxes. For example, sole proprietorships and partnerships are taxed differently than corporations and S corporations. Consult with a tax advisor to determine the best structure for your business.

2. Take Advantage of Tax Deductions and Credits: There are many tax deductions and credits available to small businesses, such as the home office deduction, the standard mileage deduction, and the research and development credit. Make sure you are taking advantage of all the deductions and credits you are eligible for.

3. File Your Taxes on Time: This may seem like an obvious one, but it's important to file your taxes on time to avoid penalties and interest. If you need more time to file, you can request an extension from the IRS.

4. Get Professional Help if You Need It: Tax laws can be complex, so it's a good idea to get professional help from a tax advisor or accountant if you need it. A tax advisor can help you navigate the tax code and ensure that you are complying with all the rules and regulations.

By following these tax planning strategies, you can reduce your tax liability and keep more of your profits.

Financial planning and securing financing

Financial planning is a critical aspect of small business management. It involves setting financial goals, creating a budget, and tracking your progress. By having a financial plan in place, you can make informed decisions about your business and ensure its long-term success. A tool like Palm can help you understand your financial picture by uploading your business accounts instantly.

There are many different elements to consider when creating a financial plan for your small business. Some of the most important include:

  • Revenue: How much money do you expect to bring in over the next year?
  • Expenses: What are your ongoing expenses, such as rent, utilities, and salaries?
  • Profit: How much profit do you expect to make after subtracting your expenses from your revenue?
  • Cash flow: How much cash do you have on hand to cover your expenses?
  • Debt: How much debt do you have, and how are you managing it?

Once you have a good understanding of your financial situation -ideally using an automated tool like Palm to help you categorize and analyze, you can create a budget that allocates your money to different categories. This will help you stay on track and avoid overspending.

In addition to financial planning, securing financing is also essential for small businesses. There are many different financing options available, such as loans, grants, and crowdfunding. The best option for your business will depend on your specific needs and circumstances. Have a question? Schedule a call with one of our founders today.

Finally, it is important to understand and manage your credit score. Your credit score is a numerical representation of your creditworthiness, and it can affect your ability to secure financing. You can improve your credit score by paying your bills on time, reducing your debt, and diversifying your credit mix. Paying off debt is one of the biggest expenses for Palm members and small business owners. 

By following these tips, you can improve your financial management skills and ensure the success of your small business. Find out more about how Palm can help your small business win today.

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